Corporate Events, Social Events

The 10 Steps to a Successful Fundraising Event

by Joe Garecht

Click here to read the original article on www.thefundraisingauthority.com

Fundraising events are a popular form of fundraising.  While they can be great money makers for an organization, they can also be time consuming and expensive.  The success of events depends on careful planning.  (Yes, you should have a written event plan for every event you hold!)

To help you ensure that your fundraising event is a winner, here are ten major components that you must incorporate into your event plan:

1. Purpose:

Before doing anything else, you must decide what the purpose of your event is. Is this truly a fundraising event? Or does it have other goals? Perhaps your organization may be hoping to raise money at the event, but the main function of the event is to gain publicity, or reach out to a new network. Many charitable events have more than one goal. Figuring out the details for your event will depend on knowing what goals you are trying to achieve.

2. Fundraising Goal:

In conjunction with the event host committee, organization staff, and key fundraisers, you must decide what amount of money you plan to raise at the event. If this is truly a fundraising event, then everything in the event plan will be geared to raising this specific amount of money. The amount you choose should be what you hope to net, that is, the amount you plan to raise after expenses are deducted.

3. Budget:

Every fundraising event plan should contain a complete budget listing all of the expenses that will be required to hold the event. Your budget should include staff, invitations, space rental, catering, entertainment, transportation, security, utilities, and anything else that will be required to make the event a success. Your budget should take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Be sure to leave a little extra room in your budget for unforeseen costs.

4. Leadership:

As part of your fundraising efforts, your event will most likely have a “host committee” and one or more “host committee chairpersons.” These people are responsible for contributing substantial amounts to the event and encouraging others to do the same. The host committee is generally composed of wealthy donors, business leaders, or local celebrities. The host committee and chairpersons are not responsible for actually running the event, but are integral to ensuring that you reach your fundraising goals.

5. Target Audience:

Who is the target audience for your event? Is this a general fundraiser where everyone will be invited? Or is this event geared towards a specific group like business people, parents, or young professionals? In short, you must decide whom you will invite to your event.

6. Set – Up:

Your event staff should plan the event set-up well in advance. The set-up includes all of the particulars of the actual event: Where will it be? Will food be served? Will there be entertainment? What kind of dress will be required? What is the itinerary for the event?

7. Marketing:

Just like a new product, your event needs to be aggressively marketed to your target audience. You need to convince your supporters that your organization and event are worthy of their time and money. Draw up an entire marketing plan for the event. Possible methods of “getting the word out” include: using your non-profit’s fundraising network, mailed invitations, direct mail, phone banks, word of mouth and the event host committee.

8. Sales:

Once you market your event, there must be a procedure in place for making the actual ticket sales, or accepting donations for the event. You must decide whether there will be different contribution levels for the event (such as a flat ticket charge, an extra charge to be invited to a V.I.P. reception in addition to the event, etc.). You must decide who will sell the tickets, how they will be shipped or delivered, and who will be responsible for organizing the incoming information.

9. Practice:

While you probably won’t need a full run-through of your event, it is essential that everyone who is working the event know, ahead of time, what their responsibilities are, where they should be during the event, and how the event is going to “flow.” If you are having a large or unusual event, the key event staff may want to have a practice run to make sure that your operation is running smoothly.

10. Thank – You:

One of the most oft heard complaints from contributors to charitable fundraising events is, “They never even said ‘thank-you.’” Ditto for your event volunteers. Make sure that the organization takes the time to send thank-you notes to everyone who is involved in your event, including contributors, volunteers, staff and vendors. Keep your donors happy… you’re probably going to be asking them for another donation sometime down the road.

 

 

Working with the new owner and staff at The Melody Event Center has been a great experience, and I know several other friends have had or attended events here over the years with nothing but positive things to say.
If you’re looking for a classic/historic venue for your wedding, rehearsal dinner, corporate event or charity function… this is a great place!

Jeff

I’ve been to three events in the Melody thus far and for every one the building is looking beautiful and well maintained. bathrooms are always in working order, no concerns over maintenance anywhere. It’s a beautiful building, perfect for and adaptable to so many events. I look forward to going to many more events here.

Kara

The only times I’ve ever been to the Melody are the annual Vampire’s Masquerade Ball hosted by Lady Raven. Every year the venue outdoes itself with decor, lighting, performances, and bar selections.
The ballroom lends itself perfectly to a night of dark romance with big columns, high ceilings, and just enough space to make the masses comfortable.
I would love to recreate the looks I have seen for the Masquerade ball for a wedding.Haven’t been disappointed yet, and you better believe I’ll be
ack next year, and the year after!

Laura

We went to Melody Ballroom for some ping pong action after our nephew was rejected at Pips and Bounce even during under age hours. Melody was a fun atmosphere with some pro ping pong players. Little kids were even pros. It was great to watch and play. The service was so friendly…finally…just the way I heard Portland people to be. Was kind of losing hope in that rumor but Melody helped bring it back. Portland people can be friendly. We had a blast playing ping pong! Thanks Melody Ballroom! Leaving Portland today with some ping pong memories!

S.P.

The melody ballroom was an amazing space to have a reception. We couldn’t have asked for a better outcome. It went so well, and we didn’t have anything go wrong! Dinner was talked about for days/weeks after, and Kevin was so amazing! He kept in contact with us a lot, and he made sure our big day was perfect! We were in the lower ballroom. Beautiful, funky, fun, and all around great! Wouldn’t have done it any other way. 🙂

Traze

We chose this venue for my daughter’s 15th and it was perfect, the staff was incredible. My event was magical I would highly recommend it..

Esme A.

Melanie K

Great place, nice people!
I wish to come back there some day!
Congratulations!

Catalina N.

Had a great evening at the North by Northeast Community Health Clinic fundraiser. Staff was great, food great. The whole experience was so flawless. I would certainly consider them for a large event!

Monica

HANDS DOWN THE BEST EXPERIENCE WE EVER HAD! We were first introduced to Erin as the wedding coordinator back in Spring 2014 & really enjoyed her company and professionalism. We had a long 15-month engagement and was later introduced to Kevin who took over for Erin a few months into the planning process. We were actually quite nervous about this hand-off, but it was surprisingly seamless & painless.

Kate B.

We had our High School 45th reunion downstairs at the Melody Ballroom. Our event was successful. The food was awesome, Kevin at the Melody was so helpful. I would recommend this venue in a heartbeat.

Debbie B.